Vesna Scepanovic

Content Strategist & SEO Specialist

Vesna plans and leads Zlurad’s content and SEO projects, focusing on AI-driven content optimization and search visibility. She combines structure and strategy to help brands communicate clearly and grow through content that performs.

38 articles

an abstract illustration featuring various segments of SEO tools, analytics, and SEO strategy

Don’t Let Good Content Die: Recycle, Refresh & Republish

02/11/2026 7 min read

SEO Strategy AI Search

SEO Without Keywords: The Shift to Concepts, Entities, and Search Journeys

02/03/2026 6 min read

Optimizing for AI Tech SEO

Structured Data’s Next Test: AI Overviews

01/29/2026 6 min read

AI Search Optimizing for AI

What AI Overviews Really Favor (and How to Write for Them)

01/13/2026 6 min read

Optimizing for AI AI Limits

The Language of AI: Phrases That Give It Away

12/22/2025 6 min read

AI Search Optimizing for AI

When AI Summarizes, Will Your Brand Make the Cut?

12/04/2025 6 min read

Link Smarter, Rank Higher: A Guide to Internal Linking

12/03/2025 7 min read

AI Limits Optimizing for AI

We Asked AI So You Don’t Have To: Internal Linking, the AI Way

11/25/2025 5 min read

SEO Mythbusting Series: You Don’t Need SEO If You’re Running Paid Ads

11/12/2025 4 min read

AI Limits SaaS SEO

We Asked AI So You Don’t Have To: Can AI Spot the SaaS Gap?

11/06/2025 4 min read