Vesna Scepanovic

Content Strategist & SEO Specialist

Vesna plans and leads Zlurad’s content and SEO projects, focusing on AI-driven content optimization and search visibility. She combines structure and strategy to help brands communicate clearly and grow through content that performs.

38 articles

an abstract illustration featuring various segments of SEO tools, analytics, and SEO strategy

AI Search Optimizing for AI

Video as Evidence: Why SEO Now Depends on What You Can Show

05/26/2026 6 min read

SEO Strategy AI Search

How Video Contributes to SEO Visibility Without Driving Traffic

05/12/2026 7 min read

SEO Strategy AI Search

Is Your SEO Strategy Covering GEO and AEO or Just Keywords?

05/06/2026 5 min read

Local Pages and Location Signals: Why You Need Both for Local Visibility in 2026

03/26/2026 6 min read

Is Google Business Profile Enough for Local SEO in 2026?

03/25/2026 5 min read

Local SEO AI Search

How AI Assistants Decide Which Local Businesses Get Recommended

03/18/2026 5 min read

AI Search SEO Strategy

YouTube SEO for 2026: How Video Feeds AI Results

03/11/2026 7 min read

AI Search SEO Strategy

When AI Becomes Both Your SEO Channel and Your Competitor

03/03/2026 7 min read

Are You Solving Real Problems or Just Publishing Content?

02/26/2026 7 min read

How to Personalize ChatGPT (and Other AI Tools) to Match Your Voice

02/18/2026 6 min read